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Paul's avatar

Thanks for an excellent analysis, as always. However, one small correction: "The Mirai, Toyota’s fuel cell car, has sold only 11,000 cars worldwide since its introduction almost a decade ago." That is the Mirai's sales figure for the US, not worldwide. Worldwide, Mirai has sold 22,000 cars, not impressive at all, but twice as many. https://global.toyota/en/company/profile/production-sales-figures/202211.html

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Michael Farmer's avatar

Richard, this is a brilliant piece, absolutely in line with The Innovator’s Dilemma. Your data-driven arguments are much appreciated. How many other successful companies face similar risks because they attempt to protect their past successes? The EV shift is one cataclysm; AI is another, where its effect on advertising holding companies will be dramatic (their business model involves being paid “by the head” rather than “for the work.” When AI eliminates the “heads,” what then?

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